Search

Google Search

Google Search generates income through paid advertisements. Google is the pioneer of web search and it’s model uses complex algorithms to predict what a user is searching for based on a detailed profile it creates on every user. This profile is also used to display ads to users based on the keywords typed into the search bar, but also beyond Google Search itself. These profiles follow browsers to the websites they click on and display relevant ads imbedded within sites that also base some or all of their revenue on displayed advertising (Google AdSense).